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Prim Botanicals is an all-natural beauty and lifestyle brand with a passion for all things lovely, fresh, restorative and fun.

Prim believes in seriously effective products that never take themselves too seriously. They also believe in real beauty and the importance of feeling happy in one's skin.

Prim sources as many plush tropical ingredients as possible. They craft everything in small batches and, quite literally, whistle (and dance) while they work.

They are also suckers for pretty packaging.

Welcome to the world of Prim.